Freda Banana, is an eyewear brand that just started off as a pop up project in New York, 2012, but then quickly was recognised worldwide, making the label the next thing in statement eyewear. Founder and Creative Director Alexia Jane Hebet’s, main inspiration for the shades came from her trip to Burning Man. One of the “Ten Commandments” of the desert festival is ‘radical self expression’, where Frēda Banana captures that ethos very well. Produced in Athens Greece, each frame is then meticulously embellished by the creator herself, at her atelier in Nottinghill, London. Each pair of sunglasses, are a ‘one of a kind’ design.
Athens | London