MIRAHAYEK is a ready-to-wear label, inspired by the designer’s graphic design background and her love for electronic music, the 80s, and animation. Paying much attention to detail, volume and with great interest in textile design, Mira Hayek’s collections consist of urban chic wear pieces with bold graphic cuts, geometric patterns, playful colours and print combinations.
A PLAY ON FEMININITY, A TWIST ON SOPHISTICATION…
A fresh & modern womenswear label, founded by Lebanese designer Jessica Khoueiri-Achkar, Jessica K was created in 2010 with women of today in mind, wherever they may be. The label boasts a collection of confident, feminine and refined silhouettes that scream urban elegance, with a touch of Rock n’ Roll. A perfectionist down to the very last detail, Jessica makes it a point to select some of the finest fabrics, master the sharpest cuts & styles, as well as oversee the quality finish she looks for in clothing herself. Mixing masculine with feminine, leather with lace and gold with sporty-chic styling, Jessica K is always reinterpreting fashion paradoxes to create easy-to-wear, yet edgy collections, with sharp day-to-night pieces & outfits.
SECOND. ST is a socially conscious brand, with a playful and progressive take on the ‘classic shirt.’
They have signature styles that run through each seasonal collection such as the ‘kimono fit’ and the ‘medium loose fit,’ but the difference being that their geometric shapes and mix of fabrics change with every season. They are super cool and stylish that cater to both genders. In addition to their brand, the designers from Parsons School of Design, have devised a plan to support free creative education in partnership with Creative Space Beirut.
VANINA is a “Haute Fantaisies” brand, created in Beirut in 2007 by Tatiana Fayad and Joanne Hayek. With its motto “never fully dressed without a smile,” the brand offers statement jewellery and fashion accessories, known for their joyful and audacious spontaneity. Vanina is a ‘responsibly capricious’ brand that explores the synergy between fashion and sustainability through glamorous and audacious design concepts.