Freda Banana, is an eyewear brand that just started off as a pop up project in New York, 2012, but then quickly was recognised worldwide, making the label the next thing in statement eyewear. Founder and Creative Director Alexia Jane Hebet’s, main inspiration for the shades came from her trip to Burning Man. One of the “Ten Commandments” of the desert festival is ‘radical self expression’, where Frēda Banana captures that ethos very well. Produced in Athens Greece, each frame is then meticulously embellished by the creator herself, at her atelier in Nottinghill, London. Each pair of sunglasses, are a ‘one of a kind’ design.
Athens | London
Karak Jewelry is a jewelry brand that distills the history of Hellenistic Art in a etiquette manner.
Designed by Konstantina Karaouli in Athens, Greece.
Born in 1984 by Greek descendants in Toronto, Canada, where she was raised and studied International Relations. In 2005 Konstantina decided to move to Greece to pursue her dream as a designer, following her ancestors footsteps in jewelry craftsmanship. Her love for art, history, philosophy and fashion are brought to life throughout her designs, that aim to elevate the everyday and rare occasion. Each collection begin and end with a story, unifying her work with the sincere desire to imbue wearers with artfulness and audacity.
MIRAHAYEK is a ready-to-wear label, inspired by the designer’s graphic design background and her love for electronic music, the 80s, and animation. Paying much attention to detail, volume and with great interest in textile design, Mira Hayek’s collections consist of urban chic wear pieces with bold graphic cuts, geometric patterns, playful colours and print combinations.
A PLAY ON FEMININITY, A TWIST ON SOPHISTICATION…
A fresh & modern womenswear label, founded by Lebanese designer Jessica Khoueiri-Achkar, Jessica K was created in 2010 with women of today in mind, wherever they may be. The label boasts a collection of confident, feminine and refined silhouettes that scream urban elegance, with a touch of Rock n’ Roll. A perfectionist down to the very last detail, Jessica makes it a point to select some of the finest fabrics, master the sharpest cuts & styles, as well as oversee the quality finish she looks for in clothing herself. Mixing masculine with feminine, leather with lace and gold with sporty-chic styling, Jessica K is always reinterpreting fashion paradoxes to create easy-to-wear, yet edgy collections, with sharp day-to-night pieces & outfits.
SECOND. ST is a socially conscious brand, with a playful and progressive take on the ‘classic shirt.’
They have signature styles that run through each seasonal collection such as the ‘kimono fit’ and the ‘medium loose fit,’ but the difference being that their geometric shapes and mix of fabrics change with every season. They are super cool and stylish that cater to both genders. In addition to their brand, the designers from Parsons School of Design, have devised a plan to support free creative education in partnership with Creative Space Beirut.
VANINA is a “Haute Fantaisies” brand, created in Beirut in 2007 by Tatiana Fayad and Joanne Hayek. With its motto “never fully dressed without a smile,” the brand offers statement jewellery and fashion accessories, known for their joyful and audacious spontaneity. Vanina is a ‘responsibly capricious’ brand that explores the synergy between fashion and sustainability through glamorous and audacious design concepts.
Multiculturalism is at the heart of TARA ZADEH’s philosophy. Through geometric forms, hypnotic symmetry and vibrant colors of the myriad palaces, gardens & mosques of Tehran, Isfahan and Shiraz, the concept of TARA ZADEH became clear. Seeking only the finest handcraft, the bags are handmade in Serrania de Ronda Mountains, a small white town located in Ubrique, Spain, where it is renowned for its leather industry. In the same way that Iranian architecture has striking individuality, so does TARA ZADEH handbags, where each feature unique character: elegant and refined, yet with a contemporary edge. This ‘edge’ varies through a range of shape and tones, to personal customisation. ‘Zadeh’, the founder’s mother’s maiden name, is a Persian suffix meaning, ‘born of’ – a fitting label for Tara’s long-imagined dream.
A.M. CLUB is an exclusive, luxury silk collection founded by Amy Marietta – a digital lifestyle influencer, entrepreneur, stylist and social consultant living between Los Angeles, Miami and New York City. She launched A.M. as a way to bring her love of creative collaborations, art and culture to the world through high quality silk designs while also giving back to the community. “Silk scarves and pocket squares are timeless luxuries that I want to be passed from generation to generation,” states creator Amy Marietta. A.M. Club is an aspirational brand that promotes inspiring artists and stories. Its purpose is to create a community that cares more about pursuing their dreams and living a full life. A.M. Club is meant to be a movement through medium.